I studied Business Management before starting my career as a designer at Onespacemedia in Cambridge. Early in my career I progressed through a range of roles spanning design, product, and delivery, eventually becoming Production Director and leading a multidisciplinary team of developers and designers. That experience gave me a strong commercial and operational understanding of how digital products are conceived, built, and delivered.

I later joined Mobas as Head of Digital, working with larger clients and leading their UI and UX offering. During this time I refined my focus on digital product design, combining strategic thinking with hands-on design to help organisations improve the quality and effectiveness of their digital products.

My career then moved fully into product design. I joined 3D Repo as their sole product designer, working on complex BIM and construction technology before the company was acquired by Asite. I later moved to Qflow, where I led product design across their platform and played a key role in a full platform redesign.

Most recently, I worked with dentsu as a senior product designer, helping shape complex internal platforms and designing data-driven experiences used across the organisation. Across these roles I’ve developed a particular strength in simplifying complex systems and designing products that balance user needs with real commercial outcomes.