I’m George, a Senior Product Designer.
Design
philosophy
Product thinking
I look beyond the interface to understand the problem, the product and the opportunity. I work from problem definition through to delivery, balancing user needs, business goals and technical constraints to create products that work in the real world.
Complex B2B products
I specialise in making complex products easier to understand and use. My recent work has focused heavily on enterprise platforms, data-heavy workflows and B2B products where information, permissions and multiple user needs need to work together seamlessly.
Leadership & influence
I know how to bring people with me. I’ve worked across agencies, consultancies and product teams, leading design and working closely with product, engineering, clients and senior stakeholders to create alignment and move ideas forward.
Design craft
I care about the details that make a product feel considered. My background in visual and web design gives me a strong foundation in UI, interaction and systems — allowing me to combine strategic product thinking with a high level of design craft.
Experience
I've worked with leading digital teams designing complex B2B platforms used by global organisations.
Dentsu
Senior UI/UX Product Designer
Jun 2025 – Present
Designing complex enterprise experiences for Dentsu Connect, a global data and performance platform. Working across dashboards, data visualisation, workflows and platform-wide UX, while collaborating with Product, Engineering and a 25+ person design team.
Qflow
UI/UX Product Designer
Sep 2023 – May 2025
As Qflow’s first in-house designer, I established the design function from scratch, led a full product and brand rebrand, and designed complex workflows for construction and sustainability teams.
Asite / 3D Repo
UI/UX Product Designer
Jan 2021 – Sep 2023
Designed complex BIM and construction workflows, helping technical and non-technical users collaborate around 3D models, issue tracking and project data.
Mobas
UI/UX Product Designer & Head of Digital
Mar 2019 – Jan 2021
Led a team of five developers while overseeing digital design and delivery across major client accounts including Greene King, Accor Hotels and the Royal Society of Chemistry.
Onespacemedia
Production Director / Senior Designer
Oct 2013 – Mar 2019
Progressed from Design Intern to Senior Designer and ultimately into a commercial leadership role, building experience across digital design, branding, client relationships and delivery.
