Senior product designer specialising in complex digital products.
Featured work · 2020–2026
About me
I’m a product designer with 12+ years of experience creating digital products across a range of industries. I enjoy taking complex problems and turning them into clear, intuitive experiences that work for both the people using them and the teams building them. From early discovery and user flows through to interaction design, systems and polished UI, I like being involved in the full product journey.
My approach to design is grounded in understanding the problem properly, working closely with users and collaborating with product and engineering teams. I’m particularly interested in complex products where there’s lots of information, competing needs and difficult decisions to solve. I use research, systems thinking and UX principles to create experiences that feel simple without losing the depth users need.
Outside of work, I’m kept busy by my two kids. I play golf whenever I can, enjoy cooking and travelling, and generally like getting out and doing things rather than sitting around. Balancing work with family, hobbies and everything else keeps me curious and gives me plenty of inspiration away from the screen.
What I do
Product Design
From ambiguous problems to shipped products. I work across discovery, user journeys, interaction design, prototyping and detailed UI.
UX & Interaction
Turning complex workflows into clear, intuitive experiences that help people understand what to do and why.
UI & Design Systems
Creating polished interfaces and scalable systems that give products consistency without getting in the way of flexibility.
Product Strategy
Helping teams understand the problem, challenge assumptions and make better decisions before jumping into solutions.
