George Hadfield

Turning complex systems into simple, usable products

Senior Product Designer with over 12 years of experience designing complex enterprise systems, AI-assisted workflows and digital platforms. I’ve worked across construction tech, BIM workflows and high-growth SaaS teams, helping organisations ship scalable, commercially viable products.

I design and validate digital products, simplify complex user journeys, and build structured design systems that support long-term growth, including products that leverage AI to automate tasks and transform complex data into useful insights for users.

Work

Designing data-driven experiences for a global marketing platform

Simplifying material verification and compliance workflows

A selection of additional work across branding, web design, and digital experiences.

Testimonials

Let’s work together

I’m a Senior Product Designer specialising in complex, high-impact digital products including AI-assisted workflows, data-heavy platforms and enterprise systems. My work spans early discovery and UX strategy through to scalable design systems and polished UI.

Based in Cambridge, UK. Available for contract or permanent roles (remote or hybrid). Happy to travel when needed.

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